Well, you know, what, if you have an executive, who’s not the CEO, maybe they’re a level or two down from the CEO, but they’re wasting time on menial things like expenses and taping expense uh, taping receipts to piece of paper or whatever. And now what I’m starting to see is this understanding that. And then it became a thing just for CEOs, just for the top. Then we got to the place where we thought, well, no executive needed anymore. Right? And so that’s why there’s so, so many, um, probably services trying to solve this problem, or so many companies trying to solve this.Īndrew: Uh, and you know what, and we used to think about this as something, obviously for all executives.

Researching things, online, purchasing things.

It’s like a day and a half of your week doing your scheduling, booking, travel, doing your expenses. if you look at the data today in the U S executives spent about 30% of their time working on flasks that they have no value doing, which is massive, right? And obviously we do the service, but we also build tech around the service to make it as efficient as possible is massive. Have tasks that we need help with on a day-to-day basis. How could this be such a such a market available for so many people to jumpĪlice: because there’s, I mean, all of us right. What do you make of that? Like, you’re not the first person I’ve interviewed in this space. I don’t understand how they could be so many businesses that I’ve interviewed, who are in the, in the business of, you know, offering assistance and they’re still growing.Īndrew: Yeah. The company is the company is called double where you can hire a flexible, uh, assistance. How is she creating? And frankly, Alice, I’ll be honest with you. And I want to find out how she’s doing this. She’s back at services and the services are continuing to grow. And then she got into software again, and the software part did not go as, as big as she hoped or as big as I would have expected. I said, what if I create a service that does it? And she got into that. A lot of people don’t have good assistants. She realized that her boss at sunrise did not have a good assistant. And then she decided to start her own company.Īnd the company that she decided to start is not a software company, but instead it’s a services company. Ted, a lot of people who are huge fans like I was, and then it sold to Microsoft became part of a, um, outlook.

They made sunrise this E this calendar software that. Joining me as a woman who was part of a company that I loved, I loved their software so much. In fact, sometimes the more simple, the idea, the more exciting it is because it just shows the potential that’s out there for creating these new businesses. And I do it because I get excited about hearing how other people have built businesses. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

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